Olaplex Agrees to Settle ‘Made in USA’ False Advertising Lawsuit—Are You Eligible for a Refund?

Olaplex, a well-known hair care brand, has reached a settlement in a class action lawsuit alleging that it falsely advertised certain products as “Made in USA” when they contained foreign-made ingredients. Consumers who purchased these products between February 7, 2019, and September 6, 2024, may be eligible to receive a $5 voucher redeemable on Olaplex’s website.

The lawsuit, filed in April 2024, accused Olaplex of misleading customers with its product labeling, violating California’s Consumer Legal Remedies Act, the Unfair Competition Law, and False Advertising Law. While Olaplex denies wrongdoing, the company has agreed to settle the case to avoid prolonged litigation.

Who Is Eligible for the Settlement?

You may be eligible for compensation if you:

✔️ Purchased at least one Olaplex product with a “Made in USA” label between February 7, 2019, and September 6, 2024.
✔️ Received the product as a gift during this timeframe.
✔️ Purchased Olaplex from an authorized retailer or directly from the company.

Consumers do not need proof of purchase to file a claim, but they must provide details such as where and when the product was bought. (Official Settlement Website)

Details of the Olaplex Settlement

Under the terms of the agreement, Olaplex will:

• Provide $5 vouchers to eligible consumers.
• Allow these vouchers to be used for any purchase on Olaplex’s official website.
• Ensure the vouchers remain valid for 12 months after issuance.
• Permit vouchers to be combined with other offers, but not redeemed for cash.

This settlement does not involve direct cash refunds. Instead, consumers can apply their vouchers toward future purchases.

(Class Action Settlement Overview)

How to File a Claim

Consumers can submit claims in two ways:

1. Online Submission:
   • Go to the settlement website.
   • If you received a settlement notice, enter your claim ID and PIN.
   • If you didn’t receive a notice, follow the instructions to manually file a claim.
2. Mail-In Submission:
   • Download and print the PDF claim form from the settlement website.
   • Fill out the form with details about your Olaplex product purchase.
   • Mail the completed form to the settlement administrator’s address.

⏳ Deadline to File a Claim: May 12, 2025

After this date, no new claims will be accepted.

(Claim Submission Information)

Final Approval and Distribution of Vouchers

A final approval hearing is scheduled for July 11, 2025. If the court approves the settlement, vouchers will be sent to eligible claimants within 60 days, meaning consumers can expect them around September 12, 2025.

(Settlement Approval Process)

Why Was Olaplex Sued?

Olaplex was accused of deceptively marketing its products as “Made in USA” when they contained imported ingredients. According to the lawsuit, this misled consumers into believing they were purchasing entirely U.S.-made hair care products.

The lawsuit claimed Olaplex’s labeling violated multiple consumer protection laws, including:

• California’s Consumer Legal Remedies Act
• False Advertising Law
• Unfair Competition Law

The Federal Trade Commission (FTC) requires companies to prove that their products are entirely or substantially made in the U.S. to use the “Made in USA” label.

Olaplex’s Response

Olaplex has denied any wrongdoing and insists that its product labels complied with regulations. However, the company agreed to settle the lawsuit to avoid prolonged legal disputes and to compensate affected consumers.

“We stand by our product quality and manufacturing standards, but we are committed to resolving this matter amicably,” an Olaplex spokesperson said.

While Olaplex will not admit liability, the settlement allows consumers to receive some compensation while the company moves forward with updated product labeling.

(Olaplex Company Statement)

What Consumers Should Do Next

If you purchased Olaplex hair care products between 2019 and 2024, you should:

✔️ Visit the settlement website and review your eligibility.
✔️ Submit a claim online or via mail before May 12, 2025.
✔️ Wait for settlement approval and voucher distribution in September 2025.

While this settlement does not offer cash refunds, the $5 vouchers allow consumers to offset future Olaplex purchases.

For ongoing updates, visit: www.atamianmadeinusasettlement.com

Conclusion: What This Settlement Means for Consumers

The Olaplex false advertising class action settlement highlights the importance of transparency in product labeling. While the $5 vouchers may seem small, this case serves as a warning to companies about misleading marketing claims.

With consumer protection laws becoming stricter, brands must ensure their labeling aligns with FTC guidelines to avoid lawsuits like this one.

If you believe you were affected, submit your claim before May 12, 2025, and stay informed about your rights as a consumer.

For more information on consumer protection laws, visit:

• Federal Trade Commission (FTC) Guidelines: www.ftc.gov
• Consumer Financial Protection Bureau: www.consumerfinance.gov

Have questions about the settlement? Share your thoughts in the comments below!

This article has been carefully fact-checked by our editorial team to ensure accuracy and eliminate any misleading information. We are committed to maintaining the highest standards of integrity in our content.