Everlywell and Natalist, two major at-home health testing companies, have reached a $5 million class action settlement after being accused of illegally tracking user data. The lawsuit alleged that these companies used Meta (Facebook) and Google tracking pixels on their websites to collect and share users’ personal information without proper consent.
The plaintiffs argued that this practice violated consumer privacy laws, including:
- The California Consumer Privacy Act (CCPA)
- The Illinois Biometric Information Privacy Act (BIPA)
This settlement provides financial compensation for consumers whose data may have been improperly tracked and shared with third parties.
Who Is Eligible for the Settlement?
If you purchased a product or service from Everlywell or Natalist between April 4, 2019, and December 3, 2024, you may qualify for compensation.
The class action settlement is divided into two groups:
- Sensitive Test Subclass: Consumers who purchased health tests for sensitive conditions such as sexually transmitted infections (STIs).
- Non-Sensitive Test Subclass: Consumers who purchased other health-related products that did not involve sensitive medical data.
Compensation Details
- Total Settlement Fund: $5 million
- Sensitive Test Subclass Fund: $2.64 million
- Non-Sensitive Test Subclass Fund: $2.36 million
- Estimated Individual Payout: Payments will depend on the number of valid claims submitted.
How to File a Claim?
To receive a cash payment, class members must submit a claim by March 19, 2025.
🔗 File a Claim Here: Everlywell & Natalist Settlement Website
Steps to File:
- Visit the settlement website and fill out the online claim form.
- Provide your Everlywell or Natalist order number (if available).
- Submit the form before the March 19, 2025 deadline.
No proof of purchase is required, but submitting an order number may help verify your claim faster.
What If You Don’t Want to Participate?
Consumers who do not wish to be part of the settlement can opt-out or object by March 19, 2025. Those who opt out retain the right to sue Everlywell and Natalist separately.
- Exclusion & Objection Deadline: March 19, 2025
- Final Settlement Approval Hearing: April 29, 2025
To opt-out or object, visit the settlement website and follow the instructions provided.
Why This Settlement Matters
The Everlywell and Natalist lawsuit highlights growing concerns over digital privacy and how companies collect and share user data. Many businesses rely on tracking pixels from companies like Meta and Google for marketing purposes, but failure to obtain proper user consent can lead to serious legal consequences.
The California Consumer Privacy Act (CCPA) and Illinois Biometric Information Privacy Act (BIPA) require companies to:
- Obtain explicit consent before collecting sensitive data.
- Disclose how data is shared with third parties.
- Provide consumers the option to opt out of data tracking.
Companies that fail to follow these guidelines risk lawsuits and hefty settlements, as seen in this case.
How to Protect Your Online Privacy
If you’re concerned about how companies track your data, here are some steps you can take:
- Check Privacy Settings – Adjust your privacy settings on social media and e-commerce websites to limit data tracking.
- Use Browser Extensions – Install browser extensions like Privacy Badger (Download Here) to block third-party trackers.
- Enable Do Not Track (DNT) Requests – Most web browsers offer a Do Not Track setting that signals websites not to track you.
- Review App Permissions – Regularly check the permissions granted to apps on your smartphone and revoke unnecessary access.
- File a Privacy Complaint – If you believe your data has been misused, you can file a complaint with the Federal Trade Commission (FTC)
Final Thoughts
This $5 million settlement with Everlywell and Natalist serves as a reminder for companies to comply with data privacy laws and respect consumer rights. If you purchased a product from either company between April 2019 and December 2024, you may be eligible for compensation.
Be sure to submit your claim before March 19, 2025, to receive your share of the settlement.
For more details, visit the Everlywell & Natalist Settlement Website and check out government resources on consumer privacy rights.
Stay informed, protect your data, and claim your rightful compensation!
This article has been carefully fact-checked by our editorial team to ensure accuracy and eliminate any misleading information. We are committed to maintaining the highest standards of integrity in our content.
A senior at Yale-NUS College with interests in developmental and labour economics, as well as creative non-fiction and poetry. Currently, I’m studying as an Economics major and an Arts and Humanities minor (focusing on Creative Writing) with heavy involvement in the Singaporean journalism scene and involved in research on economic history and educational policy. I’m working as an author for SKC News, Yale-NUS’ student publication, as a writer for Wingspan, Yale-NUS’ alumni magazine, and as a tutor for the NUS Libraries Writer’s Centre. | Linkedin